Canada's Small Agency of the Year 2020 & 2021

Curiously Wonderful
Microadventures Await.

Move over Space Needle. See ya never Pike Place. The area just south is now vying for visitors. With a new brand identity, campaign and transforming logo, Seattle Southside is now proudly waving its curiously wonderful flag and luring tourists with the idea of limitless microadventures. The new brand proves that you don’t have to be a big famous tourist destination to create some buzz, turn some heads, and most importantly start getting people to say hey… we should go there.

While most tourism destinations have one epic attraction to lure visitors, we leaned into the idea of endless microadventures. And each video was “micro” in its own weird unique micro way. A content series made for Tik-Tok showed a guide to microadventures in a few microseconds.