![](https://123w.imgix.net/a/2022/10/27214603/POF_GalleryStatement.jpeg?auto=compress&w=1276.8000000000002&q=80&dpr=1&fm=png)
The Gallery of Dick Pics
Plenty of Fish had recently rebranded with a mission to make dating more welcoming. But with so much wrong in the world of online dating, they needed a breakthrough way to introduce that new mission.
So, we created the Gallery of Dick Pics — full of wholesome guys named Richard on POF — as a way to speak to their vision of how dating should be while denouncing datings most unwelcoming behaviour of all.
The campaign was centered around a virtual gallery that allowed visitors to browse big, hairy and wild Dicks (among others) and was promoted with Influencers, PR, social, video and OOH.
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![](https://123w.imgix.net/a/2022/10/27205908/Gift-Shop-Shirt.jpg?auto=compress&w=1276.8000000000002&q=80&dpr=1&fm=png)
![](https://123w.imgix.net/a/2022/10/27205907/Gift-Shop-Products.jpg?auto=compress&w=1276.8000000000002&q=80&dpr=1&fm=png)
![](https://123w.imgix.net/a/2022/10/27205906/Gift-Shop-Magazine.jpg?auto=compress&w=1276.8000000000002&q=80&dpr=1&fm=png)
![](https://123w.imgix.net/a/2022/10/27205918/Wildpostings.jpg?auto=compress&w=1276.8000000000002&q=80&dpr=1&fm=png)
![](https://123w.imgix.net/a/2022/10/27205916/Smartphone-Social.jpg?auto=compress&w=1276.8000000000002&q=80&dpr=1&fm=png)