Our brief was to create a new brand – including name, logo, identity, website and packaging – for a high-quality, millennial-targeted cannabis brand.

The name “1964” is a nod to the first time that THC was isolated in the lab. Intentionally kept bold, simple and black and white, the numeric logo is largely inspired by a traditional seal of quality. To create the brand assets, we sent samples of different cannabis strains to illustrators that we hired around the world, asking them to use the product and then interpret the feeling of the strain in their individual style. The result is a stand out brand and packaging system that is unique and campaignable, while helping customers understand the range or strains and see which one is right for them.