Canada's Small Agency of the Year 2020 & 2021

Keep it real

SWAY Vodka Soda is a new lower calorie product in the ready-to-drink (RTD) alcohol category with its flavour coming from real fruit juice. Lower calorie RTDs have become increasingly popular lately, but many brands look pretty much exactly the same. Our task was to design a brand that stands out in a sea of sameness, and that connects with both the product and the target's link to keeping it real.