Do It All Before You Drive
Instead of showing the negative consequences that come from distracted driving, something that’s been a little played out, we went the positive route by creating a catchy song that reminds Canadians to get as many possible distractions out of the way before they drive, not while they drive. We wanted to create something that would stick in people's heads so they would remember “Do it all before you drive”, when they start up their cars.
