The Vancouver Aquarium needed a brand campaign, but had no new exhibit to talk about. What they did have was 50,000+ lesser known, but no-less-interesting creatures ready for the spotlight.

A group of kids helped creative direct the entire campaign. After a tour of the aquarium, where they met creatures like the axolotl, spiny lumpsucker, and lionfish, each child sat down with local artist Katie So to describe what they saw. Katie had no previous knowledge or reference of what she was drawing, her sketches based solely on each child’s description.