The Instagrammable annual report

Canada Media Fund (CMF) provides financial support to Canadian creators and productions to promote the country’s film, TV and gaming talent. For a company all about fostering creativity, the last thing CMF wanted was a traditional annual report. So, instead of publishing it as a PDF as in years previous, CMF decided to turn the report into content that was as engaging and innovative as the stories they funded—and made the first Instagram Stories annual report.