Are you a Spotitarian?

Today’s food world is full of exclusive labels and trends; vegetarians, flexitarians, pescatarians. But at White Spot, with over 90 years of making food everyone can love, it’s the opposite—every type of diner is welcome.

The integrated “Are You a Spotitarian?” campaign launched with videos featuring people from all walks of life adopting the Spotitarian lifestyle, from a nervous boyfriend preparing to meet his girlfriend’s father, to a globe-trotting son who delays his return home after falling in love with White Spot’s secret Triple O’s sauce.

Tapping into the grassroots approach of other dietary movements, the Spotitarian identity extended to buttons, stickers, and t-shirts, encouraging British Columbians to show off their Spotitarian pride, along with radio, posters and menus tailored to their varied tastes.