Mogo is Canada’s leading digital financial platform, focused on improving financial health, and environmental impact. With a clear message and a desire to plant their flag in the sand, it was an opportunity to create a passionate plea for people to think differently about their spending.

It’s not ok to not know.

Animated in-house, we altered found footage to create the fast-paced video paired with a powerful voice over, brought to life by Vancouver-based hip hop artist Kiprios. Our strategy was to provoke people into action and take responsibility for their debt and carbon footprint, letting them know ‘it's not ok to not know’ what you can do to fight climate change - simply choose Mogo.