We created a platform for KOHO built on putting financial power back into the hands of the people. At the core, it was about finding balance between spending and saving both functionally and aesthetically. Each logo and corresponding card featured two bold colours in different level of balance, representing how your balance will constantly shift from spending and saving modes. The identity continued across the brand including the KOHO app that give them immediate insights into their finances.

People really loved their new cards. KOHO saw a 35% increase in retention of new customers and a 50% decrease in Cost Per Acquisition with cards featuring the new card design and an overall 50% increase in customer activations. People also shared their love of their new cards on social media in surprising numbers.