Breast Cancer Canada (formerly Breast Cancer Society of Canada) is the only national charity dedicated to funding research. With so much progress being made, they needed to update their brand to better reflect the ground-breaking work that’s been made in precision oncology - and to show the beauty in their important mission of saving lives.
Beyond the new name and elegant, modern look, the branding spans every touchpoint from their website and social to a 360 campaign called “No more breast cancer”. It centres around the idea that knowing more will lead to no more breast cancer, and was kicked off with a :60s film that shows powerful scenes of survivors juxtaposed with the researchers and science that are fighting behind the scenes as the VO repeats “know/no more” in an emotional plea. Print, OOH and social round out the campaign featuring both researchers and real survivors and patients with bold headlines aiming to show the power of research, and the hopefulness of their charity.